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Online Ordering Drives More Revenue
There’s a reason why guests love ordering online. Without feeling pressure to wrap up their order, customers are more inclined to explore all of the menu options, and they even end up spending more than they would when ordering over the phone or in person. Digital orders are 23% larger, on average, than non-digital orders.
With no line behind them, the pressure for your guests to make speedy orders is gone, and they'll be more inclined to get that extra menu item.
It’s Just One Click Away
Today, more than ever, people can easily order online thanks to the smartphones and tablets. Studies conducted by the Interactive Advertising Bureau show that about 69% of customers order food online using a mobile device
Whether on a break, stuck in traffic, or riding the bus, virtually anyone will place an order quickly and painlessly.
In fact, this is a better, and highly desirable alternative to waiting until getting home and placing the order over the phone.